Etsy Listing Limits (2026): Title, Tags, Description, Photos & Video

Etsy listings have field limits you should check before you publish. The main ones cover title length, 13 tags with a character cap on each tag, the description, photos, and listing videos. This page puts those figures in one place so you can audit a listing quickly. Confirm the latest requirements on Etsy Help before you publish. Etsy can change the rules and the listing form.

Quick answer: the limits table

Sources: How to create a listing, How to add a listing video, and Keywords 101.

These figures match those pages as reviewed for this guide. If another article or tool prints a different number, follow Etsy's Help Center and the counter in your own listing editor.

Title limits and how to write inside them

Etsy's listing creation guidance says a title can contain up to 140 characters. That is a ceiling. You do not have to use every character.

Etsy's title guidance favors wording a shopper can scan. The title should say what the item is and what makes it specific. Etsy also suggests considering fewer than 15 words when the product can be described clearly in less. For a fuller walkthrough, read How to Write Etsy Titles That Get Found.

• Hard to scan: Personalized Mug Custom Mug Coffee Mug Gift Mug
• Clearer: Personalized Ceramic Coffee Mug, Custom Name

The second title names the product and one real trait without repeating the same word.

When you check a title:

• Put the product name and the important detail near the start.
• Drop repeated or unrelated keywords.
• Add material, size, personalization, or style only when they describe this item.
• Count characters. A title can look short and still run long once spaces and punctuation are included.

The limit is a technical cap. A readable, accurate title still matters more than hitting 140.

Tags: 13 slots, 20 characters each

Etsy allows up to 13 tags, and each tag can be up to 20 characters. Spaces and punctuation count.

Use the slots for different phrases a shopper might type. Near-duplicates and unrelated popular terms waste a slot. Etsy recommends using all 13 when you can fill them with relevant, varied multi-word phrases, and it advises against copying categories and attributes into tags when those fields already say the same thing. The official note is in Keywords 101. Practical choices are in the Etsy tags guide.

For a personalized ceramic mug, phrases that fit the cap include:

• ceramic coffee mug
• custom name mug
• gift for coffee fan
• personalized cup

Count each phrase before you save it. A useful phrase that is too long can often be split into shorter phrases across two slots.

Description limits

Etsy's public listing guidance explains what a description should tell the buyer. The official pages cited here do not confirm a general hard maximum for the whole description.

Do not copy a character cap from a third-party page without checking the live editor. Another site may be describing its own recommended length or a limit inside its tool.

A useful description still covers:

• What the product is and what is included.
• Materials, dimensions, color, and other specs that change the purchase.
• Personalization, and how the buyer sends the text or details you need.
• Care, use, or delivery notes when they apply.

Put important search phrases in normal sentences, especially near the start. A keyword list is harder to trust than a description that answers the buyer's questions. How to write Etsy descriptions covers structure. The field instructions are in How to create a listing.

Photos and video limits

Etsy's listing creation guide currently says sellers can add up to 20 photos and 2 videos per listing. The video Help page specifies 3–15 seconds, a 100 MB maximum, a minimum resolution of 500 pixels (1080 pixels or more is described as ideal), and an aspect ratio of 2:1 or 1:2. Listing videos are silent after upload. Recheck that page before you export, because the technical rules can change. The source is How to add a listing video.

Photo checklist

• Show the actual product.
• Include angles and close-ups that add a fact.
• Make color, material, and scale easy to see.
• Leave out images that make the item look different from what will ship.

Video checklist

• Stay inside the current length and file-size limits.
• Show details, movement, scale, or how the item works when a still photo cannot.
• Play the export before you upload it.
• Plan for silence. Audio does not stay on the published listing video.

A photo slideshow can cover angles you already photographed. It cannot show movement that is not in the images. Etsy listing videos from photos walks through SEOLister's free generator, including the aspect-ratio difference between that tool's presets and Etsy's 2:1 or 1:2 guidance. Open the listing video generator when you want to try it.

Attributes and variations depend on the category

Some fields do not have one number for every listing. The category decides which attributes and options appear.

Attributes cover things like color, material, size, or pattern. The choices depend on the category and item type. Fill the ones that are true. They are not extra keyword boxes. The attributes guide goes further.

Variations let a buyer pick options such as size or color when the listing supports them. Etsy's listing guidance says variations are unavailable for digital listings. What you can offer depends on the listing setup.

Personalization is separate. When you offer it, the listing form lets you set how many characters the buyer can enter. Use the options that form shows for your listing.

Field-by-field instructions are in How to create a listing. The wider search picture is in the complete Etsy SEO guide.

How a generator should handle the limits

A listing generator should respect the caps and still leave you room to correct the product facts. Before you trust one, check that it:

• Keeps titles within the current character limit.
• Returns no more than 13 tags and flags any tag over the character cap.
• Writes a readable description without inventing an Etsy-wide maximum.
• Fits photo and video steps to the current upload rules.
• Lets you edit everything before anything is published.

SEOLister drafts titles, tags, descriptions, styles, and materials from product photos. You can review a completion checklist, reuse templates, write in more than one language, and publish to a connected shop after you approve the draft. The completion score is a checklist inside SEOLister. It is not Etsy's search score, and it does not guarantee rank or sales.

SEOLister's own description check treats roughly 300 characters as a comfortable length and starts counting a shorter description once it passes about 160 characters. Those numbers are SEOLister's writing aid. They are not a maximum on the Etsy Help pages linked above.

The create flow is described in Create a new Etsy listing. A wider tool comparison is in Best Etsy SEO tools.

Create a listing, then check the limits

Turn product photos into an editable draft. Review the title, tags, and description, and publish only the version you approve.

Get started with SEOLister

Free checkers for single fields live in the free Etsy tools directory, including the title generator (140 characters) and the tag generator (13 tags, 20 characters each). Shop setup beyond a single listing is in the Etsy selling guide. Product capabilities are on the features page.

Sources

• Etsy Help: How to create a listing
• Etsy Help: How to add a listing video
• Etsy Seller Handbook: Keywords 101

Etsy's field limits and listing form can change. Confirm the counters in your editor before you publish. SEOLister is not affiliated with Etsy, Inc.